The Ethnic Vision CommStruct™

As subcultures, or microcultures, increase in popularity and size, marketers must develop knowledge of consumer characteristics and preferences to more effectively deploy resources to meet and exceed the changing needs of these markets.

Ethnic Vision's CommStruct™ tool is one grounded in the philosophy that cultural influences have significant impact on the way people view the world and that these views ultimately affect behavior.

With this guiding philosophy an approach is used to build communication architectures and generate market segmentation for brands based on researched cultural nuances. It's an approach, which is intuitive enough to refine a brand's message and toss out irrelevant perceptions, which may conflict with a consumer's “view”.

Learn about our Strategic Communications

Production

Advertising promotion
Brand Development
Advertising production
Copywriting & design
Video and print production

Marketing

Customer analysis and segmentation
Market analysis
Marketing campaign development Brand loyalty Development Campaign development

Our Vision Tools

Strategic Communications
Developing communications architectures
Media planning
Plan integration and execution