Strategic Communications

Many consider cultures to be mostly about ethnicity, however, as a marketer an understanding of a “culture” must go far beyond the boundaries of race alone.

Ethnic Vision realizes it is essential for our clients to know if the emerging subcultures have the same consumption needs as the dominant culture of the territory and respond to the same marketing tactics. Hence our emphasis on developing Strategic Communications -- Messages which address the varying consumer needs for greater impact. Those communications strategies are then executed through well thought out media planning.

Production

Advertising promotion
Brand Development
Advertising production
Copywriting & design
Video and print production

Marketing

Customer analysis and segmentation
Market analysis
Marketing campaign development Brand loyalty Development Campaign development

Our Vision Tools

Strategic Communications
Developing communications architectures
Media planning
Plan integration and execution